The app has provided a platform for over 15 million small businesses in South-east Asia, said Mr Chew. Read more at straitstimes.com.
JAKARTA - Video-sharing app TikTok will be pumping in “billions of dollars” in small and medium enterprises in South-east Asia over the next few years, as it seeks to grow the use of its app beyond entertainment and into a relevant tool for businesses in the region.
He did not reveal the exact figure or timelines for this investment, but he said that part of this will include a US$12.2 million investment that will support more than 120,000 SMEs, entrepreneurs and youth, over the next three years. “As we continue to expand our platform, our content is also becoming more diversified. Dancing and singing is still important, and they hold their charm, but we’re witnessing other verticals, other sectors such as education, skyrocketing on our platform globally,” he said.
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