The study found a slight increase in both apps’ popularity in the past year, with TikTok now being used by 53% of children (up from 50%), and Snapchat by 46% (up from 42%).
Around half of those aged between 3 and 17 use TikTok and Snapchat, figures collected as part of the watchdog’s annual survey of children's and parents’ online attitudes showed.
Ofcom’s annual report on attitudes towards media found children’s usage of YouTube, Whatsapp and Instagram remained steady , while the popularity of Meta's Facebook platform declined . Ofcom also found the proportion of 3- and 4-year-olds using Snapchat had risen to 17% in 2022, up from 12% the previous year.
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