TikTok Shop, which launched in the US last week, is littered with impossibly cheap—and fake—products.
that’s meant to leave faces glowing and hydrating. Yes, it’s snail slime, and it’s exactly the sort of product primed to explode on TikTok—where skin-care content is king and millions of people watch as influencers dab serums and gels and makeup on their dewey faces.
On TikTok Shop, which began rolling out to all the app’s US users this week, a lot of the prices look too good to be true. At the cosmetics store Ulta, the COSRX snail mucin costs $25. On Amazon, it’s marked down to about $16. But one seller on TikTok lowered the cost to $5 and sold 37,000 bottles, according to the listing on the shop. Another has sold more than 40,000 bottles for around $15 each. Counterfeit and fake products are banned from the shop.
The number of prohibited or questionable product offerings “shows that TikTok is irresponsibly rushing into this expansion, if consumers can’t trust the products online,” says Olivia Little, a senior investigative researcher at Media Matters for America, a media watchdog group. “It’s really dangerous when the platform is being irresponsible in terms of product approval.”
TikTok Shop has been tested in the US for nearly a year, and it has been available in several other places, including the UK and Indonesia, since 2021. It doesn’t just make it easier to buy the Beachweaver curling iron or Halara skirt that have been mainstay products on TikTok for months—it gives people selling just about anything a direct route to idly scrolling eyeballs.
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