Its shoppertainment concept, which comes with a seamless shopping experience, has won over new segments of shoppers.
As the culture of influencer marketing continues to grow, industry pioneers such as TikTok Shop have capitalised on shoppertainment to boost e-commerce sales.
“This unique blend of shopping and entertainment helps businesses attract new audiences and drive e-commerce sales,” Leong told FMT Business. One is the recently held Happy Big Day 6.6 campaign, which has enabled sellers to reach out to new segments of shoppers. Leong said this helped to strengthen brand image, thereby building trust and encouraging customer loyalty.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
US non-profit candy shop employs people with disabilitiesSweet Zola's in Boise, Idaho embraces inclusivity by hiring individuals with special needs, fostering a diverse and supportive workplace.
Read more »
TikTok's LEGO Date Night Idea: The Building Blocks Of A Dope Time With Your Boo!There seems to be a new FOMO-worthy date night concept appearing in our FYP every week - from alphabet dating to the two-date hypothesis. But it's still tough
Read more »
Malaysians Mourn Death Of TikTok Star Kalbar The Guinea PigKalbar, the guinea pig caused an emotional stir among netizens after it died during a TikTok live.
Read more »
Myanmar junta arrests Swiss national over film ‘harming’ BuddhismThe film was posted to a Buddhist YouTube and TikTok channel in July.
Read more »
Your favourite 'nasi lemak ayam goreng berempah' now comes with Korean bingsu at Bandar Utama's Nasi Lemak ShopPETALING JAYA, Aug 18 – You can't go wrong with nasi lemak. And when it comes with a killer ayam goreng berempah, it's a crowd puller as in the case of the newly minted...
Read more »
Man nabbed for selling illegal video streaming devices in PuchongKUALA LUMPUR: A 29-year-old man was detained for allegedly selling illegal video streaming devices following a raid at a shop in Puchong.
Read more »