AI “can potentially confuse or mislead viewers if they’re not aware content was generated or edited with AI,” TikTok said
As AI technology has become better — at generating credible-looking images or mimicking pop stars’ voices, for example — and more popular, regulators have expressed increasing concern about the technology’s potential for mis-use. that seven leading AI companies made voluntary commitments “to help move toward safe, secure, and transparent development of AI technology.
Voluntary commitments are, of course, voluntary, which is likely why TikTok also announced that it will “begin testing an ‘AI-generated’ label that we eventually plan to apply automatically to content that we detect was edited or created with AI.” Tools to determine whether an image has been crafted by AI already exist, and some are better than others. In June,five programs, finding that the “services are advancing rapidly, but at times fall short.
The challenge is that as detection technology improves, so does the tech for evading detection. Cynthia Rudin, a computer science and engineering professor at Duke University, told the paper that “every time somebody builds a better generator, people build better discriminators, and then people use the better discriminator to build a better generator. The generators are designed to be able to fool a detector.
“You have technologies out there in the market today that can detect an AI-generated track with 99.9% accuracy, versus a human-created track,” Believe co-founder and CEOsaid in April. “We need to finalize the testing, we need to deploy,” he added, “but these technologies exist.” plan to “develop tools to detect AI-generated content” in June.
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