The US Supreme Court ruled against TikTok's attempt to avoid a potential ban, which could see the app shut down in the US. The ban stems from 2024 legislation citing national security concerns, requiring ByteDance, TikTok's parent company, to sell the app or face a shutdown. While President-elect Trump expressed willingness to seek a 'political resolution,' the immediate impact includes restrictions on downloads and updates, potential disruptions to Oracle's services, and uncertainty for users and advertisers.
The United States Supreme Court on Friday ruled against TikTok's bid to avoid a ban that could shut the app down in just two days and impact millions of users who rely on the platform for entertainment, ecommerce and ad dollars.The looming ban is the end result of 2024 legislation passed on national security concerns that called for TikTok parent ByteDance to sell the popular short-video app or see it shut in the United States on Jan. 19.
Content creators who have built businesses from their TikTok followings are preparing for the app's potential shutdown and redirecting their followers to alternatives such as Instagram and YouTube.What will advertisers do?Advertisers have rushed to prepare contingency plans this week as the ban will jeopardize their campaigns on the platforms.
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