Council steps in after videos on social media turn Nottinghamshire river crossing into viral tourist attraction
Deep in the English countryside is an ancient river crossing that has been used, in various forms, for at least 1,000 years. It featured in the Domesday Book, attracted Cistercian monks who built an abbey nearby, and more recently served as a handy shortcut for Nottinghamshire commuters. But Rufford ford has now been closed, after clips of cars driving through it attracted hundreds of millions of views on TikTok.
Rufford ford cuts across Rainworth Water, a small river east of Mansfield. When the weather is dry, the river crosses the road as a small trickle that is easily traversed. But after heavy rain it becomes several feet deep and up to 30ft wide, and the crossing resembles a log flume at a theme park. Over-optimistic drivers have a moment of realisation as their cars are turned into a boat. As their engines fill up with water, they are left begging onlookers to tow them out.
This 50-year-old YouTuber has spent months filming at the ford alongside Gregory. He said audiences delighted in watching other people failing. “It’s wanton stupidity. You’ve got a perfectly good motor vehicle and a sign that says road closed. Why are you going to put your car in that?” The global interest in Rufford ford quickly became hard to manage. Large crowds turned up on the narrow, tree-lined country lane, parking their cars and bringing their families to spend a day cheering drivers attempting the crossing. Local businesses did a strong trade in ice-creams. Nottinghamshire police had to divert officers to manage numbers. Other YouTubers and influencers turned up, creating a bank of cameras filming every crossing.
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