Licensing deal resolves months-long dispute that had record label Universal pulling its artists' music off the video platform.
Ariana Grande, Drake, Lady Gaga and Rihanna are just some of the artists returning to TikTok — where Taylor Swift's music recently reappeared — with Universal Music Group and TikTok announcing a licensing deal ending a months-long spat.
'By harnessing TikTok's best-in-class technology, marketing and promotional capabilities, UMG and TikTok will deliver improved remuneration for UMG's songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI,' the companies stated.
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