Toronto International Film Festival CEO Cameron Bailey says the annual cinematic showcase is “back in a big way” after several setbacks cast a shadow over last year’s event.
TIFF CEO Cameron Bailey poses for a photo on the red carpet during the Toronto International Film Festival in Toronto, on Saturday, Sept. 9, 2023. THE CANADIAN PRESS/Spencer Colby
“The Toronto audience is unique among film festival audiences in its size, its knowledge, its enthusiasm for movies and its friendliness. So the stars can't wait to be a part of that again.” "We've certainly got enough to do what we need to do, but we are of course looking for more support all the time because we cannot just rest," he said.
“If you look at the range of films we have from 73 different countries, if you look at the fact that last year we had over 600,000 people attending the festival we expect the same number or more this year, I think our reputation is strong,” said Bailey. Bailey said there are 144 sales titles at this year's festival and he expects the number to "scale way up" when the organization launches its official content market in 2026. Anchored by a $23 million investment from the federal government, the market will act as a hub for the buying and selling of screen-based projects, intellectual property and innovative content across various platforms.
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