This SA coffee chain is beating Starbucks at its own game - here's how they manage it | BISouthAfrica
Seatle Coffee Company owner Peter Howie working as a barista in Seatle London in 1996
Seattle says it successfully replicated Starbucks’ recipe before the multinational entered the market. “The [first Seattle] was a hybrid of [Scott and Ally’s] own ideas and the same elements that were responsible for the explosive success of Starbucks in Seattle and the greater USA,” Howie said. Within three years they opened 19 stores, when Howie joined them as a novice barista.
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