MARZ says the cosmetic side of VFX, whether fixing imperfections or de-aging actors for flashback scenes, is a large part of their business
Wondering how some stars seemingly never age? A Toronto VFX company says the answer is in a growing post-production trend in which cosmetic touch-ups are routinely made on actors’ skin and hairlines using technology.
About a year and a half ago, they began using software called Vanity AI – a project that took the company three years to build and which they now plan to license to others – for work such as removing acne, crow’s feet, and under-eye bags. Removing shine, blemishes, and de-aging is among the cosmetic work that has grown in demand, says Panousis – and the expectation is there even for TV productions, which typically work on tighter timelines and budgets.
Through a series of dials, users can make alternations that can be applied to multiple frames until it’s a moving, fully altered shot – a process that would previously take days, compared to mere hours with their app, according to MARZ. “So much of the industry’s work is entirely invisible and Vanity AI as an application, is meant to be entirely invisible – you’re not really supposed to know if a person has done some work if they’ve done a good job,” says Panousis.
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