These realtors are working hard to preserve midcentury moderns on the west coast. And they’re having success - not one of the homes they’ve sold in the last five years has ended up being demolished. GoldinYVR | realestate westcoast BC architecture
has sold in the last five years ended up demolished.
Heritage expert Robert Lemon said the houses represent a sustainable use of space, which, ironically, has been lost in an era when it should matter most. Lemon has a new book out,, from ORO Editions. The publisher also released a series of books on West Coast Modern architecture. It didn’t help that the real estate profession typically marketed the properties as having “development potential.” Rodney, who was working on an architecture degree at the time, saw all the wasteful destruction and decided to make use of his years working in marketing and promotion instead. He went into real estate, starting at a luxury real estate firm and working alongside realtor Jason Choi, before they decided to start their own boutique firm, West Coast Modern.
That said, he and Choi are also building a brand, a business that’s viable and also saves houses. And as the District of West Vancouver has seen, it’s a lot easier to save the houses when the consumer appreciates architecture, and not just square footage.
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