The women’s soccer economy is exploding, despite the critics

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The women’s soccer economy is exploding, despite the critics
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For the 2022-23 men’s and women’s World Cup cycle, FIFA insisted that broadcasters in some countries bid separately for the women’s tournament

, rather than it being thrown in as a bonus with the men’s, as had been tradition. Last month, Infantino called out broadcasters who hadn’t yet signed deals for the women’s tournament, saying they had made “very disappointing” bids that were a tiny percentage of what they had paid for the 2022 men’s competition.

In analyzing the state of the women’s game, “we’re not necessarily comparing apples to apples, in terms of the development, the investment and the time that’s been given,” to men’s soccer, explained Pegoraro. “I think we’d probably find that there are comparisons that show the women’s [soccer] game is either equal to where the men’s was in development, or probably moving at a faster pace.”

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