It's not subscription platforms like Netflix that Australians are spending the most time watching, according to a new report, which also revealed they want a feature that would make finding content easier.
Australians are spending more time watching content on free-to-air streaming services than they are on subscription platforms like Netflix, according to a new report. Consulting firm Deloitte surveyed 2,000 Australians and found they preferred free-to-air video streaming, with people watching an average of 12 hours a week live and on catch-up. This was followed by 10 hours of subscription video on demand and four hours a week on video platforms such as YouTube and Twitch.
Around 42 per cent of people have cancelled a subscription in the last three months, while 29 per cent have added one. The group that cancelled the most was Gen Z, with 54 per cent of Gen Z-ers ditching a streaming service in the past three months. This is likely explained by the transition to ad-supported platforms, cheaper subscription tiers or continued account sharing, the report authors wrote.
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