After a brush with receivership and change of ownership in 2013, Barbarian Sports Wear is now capitalizing on its heritage and status as one of the last places in the world where traditional rugby jerseys are still made
On the outskirts of Kitchener, Ont., down the road from a sausage factory and a cold-storage facility, the rebirth of a men’s-wear icon is under way. Through the 1980s and 1990s, Kitchener’s Barbarian Sports Wear made a name for itself as one of the world’s foremost makers of high-quality rugby gear.
This spring, Noah, a street-meets-prep brand with outposts in New York, Tokyo, London and Los Angeles, tapped Barbarian to produce a rugby shirt and shorts in a cheerful all-over floral print. New York-based streetwear brand Aimé Leon Dore, meanwhile, put in an order for a run of logo-heavy rugbys featuring vertical stripes in red, pink, ecru and blue. They’re by no means the only brands offering their take on the collegiate trend. Spring-summer collections from Reigning Champ, J.W.
In the 1970s, outdoorsman Yvon Chouinard bought a rugby shirt in Scotland and found it to be the ideal garment for rock climbing. When he began importing them from England and New Zealand to sell under his fledgling Patagonia label, it became the brand’s first major hit. The rugby shirt’s rise continued through the 1980s and 90s thanks to brands such as Ralph Lauren and Tommy Hilfiger, who helped to establish it as a prep staple on par with penny loafers, embroidered chinos and varsity jackets.
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