At 51, this British leather goods brand is far more interested in making products that last than popular ones, says CEO Thierry Andretta.
“Old bag” might be pejorative to some, but for Thierry Andretta, it’s the ultimate compliment.wants his customers to buy a bag for life. If it breaks, they can bring it back for repair – forever. And if, at some stage, they would like to sell it, they can do that, too, through Mulberry’s own resale program.It’s part of what Andretta and Mulberry call Made to Last, an ambitious project launched last year, for the brand’s 50th anniversary, in its bid to become carbon neutral by 2035.
“Mulberry has been talking about sustainability for a very long time,” he says. “In 1971, nobody was using that word, but it’s what we were doing. We made in England. We cut down on waste.” “When I joined the company we were a little shy in communicating [about] a program we called Repair Centre,” he says. “I said to the team, ‘This is not a repair centre. These bags are coming back because the owners love them, and want to keep them forever.’ This is a great story. It is not a gimmick. Let’s call it Lifetime Service. That’s what it really is.”
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The luxury handbag company that has no interest in creating a hitAt 51, this British leather goods brand is far more interested in making products that last than popular ones, says CEO Thierry Andretta.
Read more »
Adam Watson appointed permanent CEOAdam Watson has been appointed chief executive of gas pipeline owner APA Group.
Read more »
Prosecutors of FTX case looking into former CEO’s parents for alleged involvementThe prosecutors of now bankrupt crypto-currency firm FTX are looking into the parents of former CEO Sam Bankman-Fried. It is alleged they are involved in the disappearance of the equivalent of $12 billion in customer funds. Mr Bankman-Fried is awaiting extradition to the US where he will face eight charges of fraud relating to the collapse of the crypto platform.
Read more »
New Healius CEO needs to win back investor trustANALYSIS: The pathology giant is also poised to name a new head of its Lumus Imaging who will start in January.
Read more »
ASX LIVE: Australian shares to fall; Newcrest CEO Sandeep Biswas retiresAustralian shares to open lower; Newcrest CEO Sandeep Biswas retires; Perenti upgrades guidance; APA appoints Adam Watson to CEO; Sezzle profitable in November. Follow updates here.
Read more »
British nurses strike for better pay in UKBritish nurses plan on increasing strike action against the government this week over better pay. “It’s an incredibly heart-wrenching decision because on the one hand, there’s the feeling that I’m letting my patients down if I don’t attend work. But then there’s also the feeling that I’m letting my patients down if I don’t make my voice heard and go on strike,' nurse Maxine Wade told Sky News Australia. Around 600 troops will be drafted in to drive ambulances during the strikes, with other personnel taking on support roles, but the union argues the servicemen and women are not trained to mitigate the loss of staff from the strikes.
Read more »