The success of the modern LCBO can be credited to a shift in its mission to one that prioritized private\u002Dsector lessons about customer experience and corporate…
The ultra-modern outlet features digital product tags, computer kiosks for in-store browsing, and a same-day pick-up service that boasts a three-hour turnaround time. It also, throughout its 24,000 square feet, is very much a familiar Liquor Control Board of Ontario store, in branding and product.Sign up to receive the daily top stories from the National Post, a division of Postmedia Network Inc.
For Bethlenfalvy, the Ontario minister of finance, investing in the LCBO means investing in customer choice and experience. He points to the Ford government’s 2019 decision to allow the creation of 200 LCBO Convenience Outlets, meant to serve communities that do not have convenient access to an LCBO store, as an example.Article content
Before the LCBO, the Cypriot-born Soleas had worked for over a decade in the Ontario wine industry as director of quality assurance for then Andrés Wines, now Andrew Peller, a winery in the Niagara Peninsula. At the time, he was responsible for winemaking as well as the winery’s relationship with the LCBO.
The LCBO made over $486 million in sales at grocery stores, according to the 2020/2021 annual report. The LCBO also serves around 18,000 restaurants and bars, as well as the now 395 LCBO Convenience Outlets.Article content“Which is really music to my ears,” said Soleas. According to Statistics Canada, in 2019, Ontario had the lowest rate of police-reported drunk driving incidents among all the provinces, with 104 per 100,000 people. That same year, LCBO staff challenged more than 12 million customers for failing to produce a valid ID, appearing intoxicated, or attempting to purchase alcohol for a minor or someone who is impaired.
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