What’s behind the rise of goth weddings? Adrienne Matei reports it’s a mix of eerie pop-culture influences and wanting to stand out from the engaged crowd
I’ll say it up front: goth is not a phase. However, there’s no denying that the aesthetic, which has been an alt-mainstay for decades, has been creeping into the mainstream over the last year, furling its dark tendrils around runway models, down red carpets and even into the pastel heart of that most traditional of institutions: the wedding.
Goth weddings themselves are not new – they’ve been around since the 1980s inception of modern goth subculture as we know it, and they’ve always embraced the allure of subversion. After all, what’s not to love about the symbolism of taking the darkness with the light – honouring both the joy and the suffering to be had before death does us part?
in their 2023 trend prediction report. Factor in the latest runway shows where Chloe, Hermès and Givenchy showed black looks aplenty, and events like the Met Gala, where celebrities including Karlie Kloss, Lenny Kravitz, Nicki Minaj and Bella Hadid all donned gauzy, goth-y looks, and it’s clear that popular aesthetics are in a romantically edgy era.
For some, doing things alternatively may look like eschewing the white dress. Cultural insights firm YPulse found the number of brides who wanted to wear white for their wedding dropped from 78 per cent in 2019 to 60 per cent in 2022. Or, it could mean embracing moody decor elements like dark floral arrangements and cakes, There are “even diamond engagement ring alternatives with black gemstones to make a real dark and dramatic statement,” says Etsy trend expert Dayna Isom Johnson.
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