Here’s how projects tackle key Web3 marketing challenges to ensure authentic interactions and better conversion rates
The shortcomings of Web2-style digital marketing originate from the lack of a meaningful two-way interaction with the user. Despite the massive interaction opportunities introduced by social media, traditional marketing efforts still put the user at the end of the communication chain — hence the name ‘end user.’no conversion, which then results in almost $240 billion of marketing budget wasted on inefficient ads.
However, as Web3 airdrops are gaining popularity through word of mouth and successful campaigns, they are also attracting bad actors. Farm accounts andDespite social farming’s potential, bad actors exploit the system through minimal engagement or bots, undermining the support genuine users provide. This dilutes the value intended for deserving community members and stifles project growth.
Taking a cue from the success of recent Web3 campaigns, Cookie3 aims to become a cornerstone in the evolution of MarketingFi by combining the elements of social farming with referrals, key opinion leader engagement, analytics and AI data layer to promote the airdrop for the Cookie DAO and COOKIE, the upcoming native token of the Cookie ecosystem.
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