Bad news for chocolate-lovers who just discovered the bear in the mountain logo. In other chocolate news, did you know fair trade chocolate might not actually be that sustainable? Read more:
A visit to the chocolate aisle of any supermarket can yield a bewildering array of certification logos, each seeking to assure buyers that the cocoa used to make it was produced according to some measure of sustainability.
The $US13 billion cocoa market has been expanding at a steady clip for decades. Asian consumers led by China and India are projected to soon overtake Western Europe in terms of cocoa consumption, according to Singapore-based food ingredients maker Olam Group. “The system has always been designed to give consumers the cheapest possible product and make sure that the large global multinationals are making sufficient profit,” said Antonie Fountain, managing director of Voice Network, an organisation of NGOs and labour unions focused on cocoa sustainability. “But it’s driving extreme poverty at the beginning of the supply chain.” The World Cocoa Foundation, a global industry lobby, didn’t respond to requests for comment.
Michael Odijie is a research fellow at University College London who has studied Ivory Coast smallholder farms, from which most of the nation’s cocoa originates. He said the way out of the vicious cycle, both for farmers and the environment, is to pay them a living wage. Growing bananas or mangoes for example helps keep forests intact and increase cocoa crops, since cocoa grows best in the shade of other trees.
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