The Bottom Line: In Defense of the UFC Apex via ToddMartinMMA
Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.As we move further away from the worst of the coronavirus pandemic, the telltale signs of its disruption have gradually gone away. The airport crowds are back, the masks are less common and restaurants are bustling again.
It’s understandable that fighters wouldn’t want to fight at the Apex, just like most fighters would rather fight at Madison Square Garden or T-Mobile Arena rather than at a smaller arena in a smaller market. The biggest arenas tend to host the biggest events, and being on a big stage is good for your brand. It also makes it easier for all your friends and family to attend, and the reaction when you win is a shot of adrenaline.
With the Apex, there is no such pressure. It’s rare that there will be two fights of serious immediate consequence on an Apex card now. Sometimes there isn’t even one. They’re secondary events, and nobody has their feelings hurt over it. Fans can tune in or not. This then allows the big fights to be saved up for stacked pay-per-views and select touring events. The UFC runs so much content these days that only a very small percentage of the audience is watching everything.
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