The low-cost content strategy a entrepreneur used to flip his website into a $960 million exit in just 3 years
"Recession-Proof Startups" to discuss how he and his business partner, Chris Sims, acquired Answers.com in 2011 for $127 million and then sold it, three years later, for $960 million.
"We said to ourselves, 'This is a pretty interesting model. I wonder if there is somebody a little bit ahead of us that we could partner up with that could help us accelerate what we're doing,'" said Karandish. In 2011, Karandish acquired Answers.com, which was publicy traded at the time, for $127 million. The site returned to private ownership, and the new leadership quickly set about two macro courses of action.
By running thousands of these tests, developers can optimize the structure of a web site to encourage specific actions. For example, to increase the likelihood that a user will answer or submit a question to the site, user-interface specialists might try changing the color of a button, tweaking the wording of a phrase, or adding an avatar to a user profile. ; nowadays, every major website uses "split-tests" to make their site more user-friendly and encourage user habit.
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