The Australian brands chasing Zimmermann’s unicorn status

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The Australian brands chasing Zimmermann’s unicorn status
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Zimmermann and Seafolly have both been snapped up by private investment firms as buyers look for businesses that can withstand the cost-of-living crunch.

After the staggering $1.7 billion valuation of Zimmermann just weeks ago, Australia’s fashion industry wants to know: who is next?

between $1.5 and $1.75 billion. It is the biggest transaction in Australian fashion to date. Industry insiders believe a number of brands could replicate its success – in time.“If you added every Australian fashion brand’s earnings together, would they add up to an EBITDA of $125 million?” asks Richard Poulson, owner of Showroom X, an online wholesaler for Australian fashion businesses, referring to Zimmermann’s last recorded financial results.

“Naturally, earnings had to be performing well, and the brand itself needs to be able to expand. The view around these two points, and what it could mean for earnings, grow the decision-making for private equity,” says Steven Katz, a managing director at investment bank MA Financial.

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