Political parties spent about R2 billion combined this year's general elections, and the cost of politics is only projected to increase.
Hundreds of placards from different political parties are seen along Pretorius Street in Pretoria. Picture: Jacques Nelles
While it may take weeks to clean up streets of the posters, some still glued on tree trunks and walls – they are not merely an indication of the aftermath of the intense campaigning, but are about how much has been spent by political parties in a bid to win the hearts and minds of millions, according to brand and public relations strategist Khanyisile Madlala.
Asked to assess whether political parties contesting the recent elections pitched the right messages to their audiences, she said: “I believe political parties were clear in their messaging.Internal party bickering and a dishonest leadership, said Madlala, however, “leaves a lasting blemish in the eyes of voters.”
“We also need to focus on political education for the new voters, to build an informed youth, which will result in informed future leaders.”“One could almost say corporates are different to individuals. But the same individuals steer these corporates. So, image and reputation management are vital for both the individual as well as the organisation. How you and your brand are perceived determines the conclusions and actions of your communities,” Madlala said.
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