This week, the Saudi sovereign wealth fund announced the launch of Riyadh Air, an airline that will try to take on the might of regional rivals such as Emirates, Qatar and Etihad, and put pressure on global carriers like Qantas. 9News
, it gets bankrolled to the tune of $50 billion, for starters, and orders a fleet of 100 jets from Boeing and Airbus.Saudi Crown Prince Mohammad Bin Salman has plans to make Riyadh Air to be one of the world's best and biggest airlines.
It's the latest move by Crown Prince Mohammed bin Salman, the kingdom's day-to-day leader, to make Saudi a serious global player in business, tourism and aviation. Analyst Matthew Findlay from Ailevon Pacific Aviation Consulting told 9News.com.au that Riyadh Air, by virtue of its gargantuan war chest, will be out to deliver top service onboard high-spec passenger jets.Passengers in economy can likely expect "generous services and amenities on board", he said, as Riyadh Air looks to match the premium set-ups of Emirates, Qatar and Etihad, the carriers of their energy-rich neighbours."A lot of other carriers will have to step up.
The new airline has been strategised as a direct competitor to the other aviation superbrands in the Gulf. National pride will be at stake.Emirates quickly became one of the world's most recognisable airlines, and opened Dubai up to the world., Riyadh Air will serve more than 100 global destinations by 2030, and will help diversify the Saudi economy away from oil revenues.
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