Destination Toronto says it expects $152-million in direct spending associated with the Eras Tour’s six dates in the city in November
The swarms of Swift ies set to descend upon Toronto for a run of six concerts next month are expected to bring with them hundreds of millions of dollars in local economic activity, according to new modelling from a tourism organization.
The model the organization used includes predictions about spending on hotels, dining, shopping and other local fare, but does not include the cost of airfare or the concert tickets themselves, as that money is unlikely to stay in the city’s economy. Meanwhile, her blockbuster film adaptation of the tour, “Taylor Swift: The Eras Tour,” has reportedly earned more than US$250 million in sales, making it the highest-grossing concert film of all time.
“That money doesn’t stop working once those visitors get on a plane and go home again, because that money is new to our economy,” Weir said. “It didn’t start the day in our economy, but it ends the day there, and then continues to recirculate.
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