The pop star's appearances at games have led to a bump in NFL ratings. And that's just the beginning of the Swift effect.
The pop star, who is rumored to be dating Kansas City Chiefs tight end Travis Kelce, has been making waves after attending multiple games — and her appearances have led to big boosts in NFL ratings.Viewership among teen girls in particular spiked 53% from the season-to-date average of the first three weeks of "Sunday Night Football." The audience among women aged 18-24 was up 24% while viewership for women over the age of 35 increased 34%.
Collins added Swift's ability to "activate" her fans, known as "Swifties," is a massive benefit for a business as huge as the NFL. "Overall, that's going to be the biggest marketing content challenge — to keep this momentum going over the longterm," he said.that the NFL is "overdoing" its Swift-focused coverage, Durant said the league shouldn't pump the breaks on its Taylor Swift obsession just yet.
It's also been an equally lucrative period for Swift as her high-profile appearances have boosted her own social media followers and Spotify music streams., Swift's monthly listeners increased by 2.25% since the dating rumors first began in mid-September. She's also seen a 1.12% follower increase on Instagram, a 1.45% boost on YouTube, and a significant 5.37% jump on TikTok.
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