.taylorswift13 and boniver each make their first appearance on the AdultAlternativeSongs chart with Exile
airplay chart. Previous singles were promoted to adult alternative radio, with some having bubbled under the Adult Alternative Songs chart, such as"U " and"33 'God'."'s Aaron Dessner, whose band has made four Adult Alternative Songs appearances, all since 2017, including the two-week No. 1"The System Only Dreams in Total Darkness" that August.
Multiple programmers at the format feel that"Exile" fits sonically."It is funny because, while most of our listeners have heard of Swift, many are probably very minimally familiar with her music," Brad Savage, WAPS Akron program director, tellsproducer] Jack Antonoff, and we have played several songs by Bon Iver. It is fun to think our audience is more aware of what Bon Iver sounds like than Taylor Swift.
"I believe American radio is too based on niche formats and what each station does not play," Savage adds."In most English-language pop music formats across the globe, the playlists are more inclusive and wide. There's an old adage in adult alternative that says, 'A mile wide and an inch deep.' There can also be a 'way too cool' factor among some of our format's stations.
Nate Campbell, who programs adult alternative KVYN Napa Valley, Calif., says,"We are quite supportive of pop artists who cross over to our format. This track from Taylor and Bon Iver is blending quite nicely into our daily mix. Our listeners in Napa like Taylor and more eclectic artists, as well. So it's not too difficult playing 'Exile' on our station, just as we play 'Watermelon Sugar' by"We hope for more tracks like this,"Campbell says.
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