Street artist Toby Tan, better known, as Tobyato, set out to discover what happens when tradition meets the future, with some help from the Hyundai IONIQ 5.
Pushing for change and opening new doors are notions that the Hyundai IONIQ 5 electric sport utility vehicle captures as well. When Hyundai announced in January that it would start assembling IONIQ 5s in Singapore this year, it marked a surprising turn for car afficionados in Singapore.
Whether it’s a car like the IONIQ 5 or his own heritage, having something he could identify with served as an anchor point and provided a framework for his creative process."I like to say there has to be a box so I can think out of the box," Tan shared. "Style is perceived very differently by different people. Everyone has their own perception of what my art might be. It may range from something that's bold to something colourful, to something that's Asian-inspired. And all of these interpretations are true.”Just as his heritage has formed an anchor point for his artistic style, so too has Hyundai’s pixel design – which Tan found particularly intriguing.
The IONIQ 5’s design was inspired by the Hyundai Pony, the company’s first mass-produced car. Designed in the 1970s, the Pony emphasised the use of origami-like geometric lines that created an outstanding visual impact. The IONIQ 5’s pixel design updates this aesthetic while incorporating cutting-edge technology and features.
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