Swedish furniture store IKEA is exploring ways to deepen its market presence in the Philippines, with discussions underway about innovative strategies
such as in-mall pop-ups and other customer engagement approaches.
While the brand faced a decrease in financial sales worldwide this year, it reported growth in the Philippines, driven by expanding delivery and assembly services. IKEA Philippines carries a selection tailored to local preferences, including exclusive items like the “dipper,” unique to the country. The global range of over 9,000 articles remains largely standardized across markets.
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