$10-million Go Deeper expansion project will be 'transformational’ for Sudbury tourist attraction
A premier Sudbury tourist attraction is undergoing a major renewal this year, one that its CEO calls “transformational,” both for the city and for the mining and tourism industries.
Dynamic Earth began its life in the 1960s as Big Nickel Mine, a demonstration site used to show people what mining life was like underground. The site came under the purview of Science North in 1984. "So if our job is to show people modern mining, the current infrastructure doesn't let us do that,” Larose said. “That's why Go Deeper is so important.”
As part of its provincial mandate to serve all of Northern Ontario, “we're not properly serving the North if we don't also focus on Indigenous communities,” Larose said. When visitors descend underground, they'll be treated to a new mining movie. They'll still be able to visit the historical drifts, but they'll now also be able to enter a modern drift — a bright, wide space where cell phones can pick up wi-fi and hard hats aren't required.
Modern drift doubles as event space When not occupied by visitors, the space can be rented for conventions, meetings, and other events. A catering kitchen is available for prepping food. But not every product or company will qualify. To be eligible, their innovations have to have a wow factor, something that will appeal to visitors and inspire younger visitors to consider a career in the industry.
But as the pandemic arrived and the province started shutting down, "no one was going anywhere; everything was closed,” she said.The result is a new mining video game, which is currently in alpha testing.
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