Meghan, the Duchess of Sussex, First Lady Jill Biden, and Emmy Award\u002Dwinning actor Kerry Washington are a few famous fans of the brand.
Miele Beard:
We launched VB in 2010 with the Dickey jacket. We called it the Wonder Woman cape because she put it on and felt dressed, ready to conquer her day. The brand has since evolved into a full lifestyle offering including incredibly tailored jeans and shoes. Our mantra is if you look good, you feel good and do good.We’re designing for every woman out there. We just want to make it easy for women to get dressed in the morning, to make them feel their best and feel ready to conquer the world.
When we founded the company in 2010, we started with seven Dickey jackets on a rack, each named after women in our lives. Since then, the Dickey jacket has become our signature and we love evolving it every season. It really is the best-fitting jacket around, impeccably tailored and engineered to flatter.Article content
Q: You’ve recently opened your first boutique in Toronto. What makes Canada a good fit for the brand?We love Canada. We have a strong customer base here, and we always want to meet our customer where she is. And in fact, our president, Stephanie Unwin, is from Toronto and is thrilled to have a Veronica Beard store in her hometown.Expanding our retail presence has always been a customer-first strategy. We want to meet her where she is and give her the things she needs — her dream wardrobe.
The co-founders will be in Toronto the week of May 15 to celebrate the opening of their first store in Canada.
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