Three olive oil beverages are available for sale at Starbucks cafes in Italy starting this week.
There's an Oleato latte with oat milk and olive oil, an Oleato ice shaken espresso with oat milk, hazelnut flavour and olive oil, and the Oleato golden foam cold brew, made with a version of Starbucks' sweet milk foam infused with two olive oil servings. Versions of those drinks will arrive in Southern California this spring, with more details about the US launch to come. They'll roll out in other markets in the U.K., Middle East and Japan this year.
The company is betting that people will hear about the concoction and try it because they want to know what it tastes like. And, perhaps, because they've heard that there are health benefits to extra virgin olive oil. "When we got together and started doing this ritual I said to [Asaro], I know you think I'm going to be crazy, but have you ever thought of infusing a tablespoon of olive oil with Starbucks coffee?" Schultz, currently Starbucks' interim CEO, told CNN's Poppy Harlow. "He thought it was a little strange." Asaro is the chairman of United Olive Oil, through which Starbucks is sourcing its olive oil.
It's one thing to toy with the idea of adding olive oil to coffee on a whim, and another to come up with a suite of beverages that can attract customers the world over. Starbucks opened its first Italian location, the roastery, in 2018, a decision that was met with raised eyebrows from locals. But five years later, it's managed to expand within the country. for the launch of Oleato, Schultz is once again in Italy to see how Italians react. "What if they don't like it?" Harlow asked. In that case "I won't be coming back to Seattle," Schultz quipped.
I could see the oil in the cold drinks — it gave the cold foam a pale green tinge and appeared as a thin, bubbly layer on the shaken espresso and cortado.
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