Sports Direct opens first flagship store in Kuala Lumpur as part of Southeast Asia expansion

PETALING JAYA: Sports Direct, a subsidiary of Frasers Group plc, has opened its first flagship store in Kuala Lumpur. The new 23,000 square foot retai...

: Sports Direct, a subsidiary of Frasers Group plc, has opened its first flagship store in Kuala Lumpur.

Frasers Group Asia managing director Paul Gibbons said the opening of the first flagship store in Malaysia marks an exciting new development. It also includes USC, an area for consumers to explore brands such as Jack Wills, Fila, Lacoste, Vans, and Converse.

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