This comes after a fire involving a Mercedes-Benz EV in Incheon that destroyed more than 140 cars.
that destroyed more than 140 cars and sparked proposals to restrict EV access to underground parking lots.
The Mercedes-Benz EQE series, which includes the standard EQE 300, the EQE 350+ – the exact model involved in the fire – along with its high-performance AMG counterpart and the EQE sport utility vehicle, has been especially hard hit by the market’s reaction. Following the incident, more than 100 EQE models have appeared on SK Encar, Korea’s top used car trading platform, pushing the total number of EQE vehicles for sale to 115 as at Aug 16.
The fallout from the Incheon fire is exacerbating an already-tough year for EV makers in South Korea. Automakers are now rolling out aggressive promotions to counter growing consumer reluctance to buy EVs. Import automakers are also feeling the pressure and are slashing prices to stay competitive. BMW is offering discounts of more than 12 per cent on its flagship electric models, the i7 and iX, while Audi has gone even further, offering nearly 30 per cent off its e-tron models, including the high-performance RS versions.
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