South Korea has fined Facebook-parent Meta more than $15 million for illegally collecting sensitive user information from nearly a million people without
consent and sharing it with advertisers, the country’s data watchdog said Tuesday.
The firm, which also owns Instagram, ran afoul of laws prohibiting the use of information on political opinions, religious beliefs and people’s sex life unless the individual provides explicit consent, Seoul’s Personal Information Protection Commission added.It added that the tech giant collected sensitive information from around 980,000 domestic users in South Korea through their Facebook profiles.
Meta “analyzed user behavior data, including pages liked and ads clicked on Facebook”, to create and implement targeted advertising related to “sensitive themes” such as transgender issues, homosexuality and North Korean defectors, officials said.It added that it “also ordered the company to establish legal grounds for processing sensitive information, implement safety measures, and respond diligently to users’ requests for access to their personal data”.
The decision is “significant in that they ensure that foreign operators providing global services must comply with the obligations set forth in Protection Act regarding the processing of sensitive information”.
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