A person walks past an LCBO in Ottawa, Thursday March 19, 2020.
Distributors of South Asian alcoholic brands in Ontario say that they do not receive adequate shelf space, and the absence of a destination store for South Asian brands makes it challenging to sell in Ontario.Those seeking to buy or sell South Asian brands at Ontario liquor stores say it's a challenge to access some products at LCBO stores. Ravindra Kumar finds great pleasure in sharing a glass of whisky with his friends at his bar when they visit his home in Brampton, Ont.
Ravindra Kumar, an Indian whisky enthusiast, points out he can't just walk into an LCBO and buy his brands of choice on demand. "People want to have Mandakini, but LCBO won't give me a shelf space and asked us to remove 'South Asian' labelling. This is systemic bias," said Cherian, one of the co-founders of Oxford Beverage Group Inc., the manufacturer of Mandakini.
"Customers can explore a wide range of global products and filter them based on their country of origin." To get shelf space in LCBO stores, distributors have to submit products for consideration. LCBO will then evaluate the product on the basis of factors like price, packaging and quality, ensuring it meets Canadian regulations and LCBO standards, according to its
Abish Cherian, one of the co-founders of Oxford Beverage Group Inc., the manufacturer of Mandakini brand country liquor, stands behind his partners in the business, Alias Cherian, left, and Sareesh Kunjappan. "From the list of 85 countries with spirits products registered in Alberta, a majority have only one or two products registered."This contrasts with Ontario's market, where it is more difficult to make sales, explaining why distributors like Nagaraja opted to start in Alberta.
A bottle of Mandakini Brand with its label. Mandakini is a South Asian recipe manufactured in Vaughan, Ont.
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