Advertisements are naming names like James Cameron and Ryan Reynolds, and kicking ass.
he other is a little more specific: “Need Direction? Look North.” The Canada-flag-coloured background features directors’ chairs emblazoned with the names Villeneuve, Polley, Cameron and Shi. Three of them are Oscar nominees this year, with Sarah Polley’sis up for best animated feature. The fourth, Denis Villeneuve, directed the 2021 best-picture nomineeSign up to receive daily headline news from the Calgary SUN, a division of Postmedia Network Inc.
The website at made-nous.ca includes images of the billboards, which will remain up for at least a week, as well as videos highlighting Canadians in film and television, both in front of and behind the camera. “MADE Better is about giving us a chance to appreciate the incredible talent we have in this country and feel good about,” said Mathieu Chantelois, CMF’s executive vice-president of marketing and public affairs. “Maybe even get a goosebump or two.”
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