NEW YORK (Reuters) - The National Women's Soccer League (NWSL) season kicks off on Saturday with the Portland Thorns out to defend their title and the top-flight American division eager to pounce on the momentum of this year's Women's World Cup.
Commissioner Jessica Berman expects 25% to 30% of the league's players will travel to the quadrennial tournament, which runs from July 20 to Aug. 20 in Australia and New Zealand, and plans to make the most of the prime showcase.
An average of 915,000 viewers tuned in to the championship match during prime time last year on CBS, a roughly 71% boost over the prior year's final, which was relegated to a 12 noon ET time slot on the same network. "When we put our property in a time, place and space that people are able to watch and find us, they are interested and tune in and want to watch."SHARP THORNS
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