(Reuters) - Manchester United could add up to $2 billion to the club's market value if they make investments to further monetize their global fan base, finance expert Neil Joyce told Reuters on Thursday.
The club is negotiating granting exclusivity to the consortium led by Qatar's Sheikh Jassim bin Hamad al-Thani in talks to sell itself for more than $6 billion, people familiar with the matter said on Thursday.
"So, it would be definitely appetizing if you're a current owner of Manchester United to look into the future. But equally, there needs to be a level of investment in Manchester United to capitalize onto that global opportunity." "Manchester United has organically been phenomenally successful, leveraging the success and the legacy of the Busby Babes through Sir Alex Ferguson's tenure at the club. ... However, now they're faced with more competitors.
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