Snap Inc said on Monday it hired a new senior vice president of engineering from Google, the latest in a string of new recruits to advance its advertising business.Eric Young, who was previously vice president of engineering for Alphabet Inc's Google Cloud, will oversee the core infrastructure for Snap, w
Snap Inc said on Monday it hired a new senior vice president of engineering from Google, the latest in a string of new recruits to advance its advertising business.
He will also lead efforts to improve Snap's ability to target and measure ads on Snapchat, which was made more difficult by privacy updates on Apple's iOS devices. In April, Snap said it was taking steps to simplify how users interact with ads and improve the relevance of ads shown to users, which it said hurt results for some advertisers in the short term.
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