Tech tycoon has slashed jobs and lost credibility with investors since buying the social media platform
. This is a material issue for a company that made 90% of its more than $5bn in revenue last year from advertising.
The ad freeze deepened in the wake of a botched relaunch of Twitter’s premium service, Blue, which resulted in a host of impersonators taking advantage of the chances to launch “fake” verified company accounts for just $8 a month. Companies affected included the pharmaceutical firm Eli Lilly & Co and Musk’s own Tesla,Work is underway to repair the damage.
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