Embrace your inner Portia from The White Lotus. As the world tips into chaos, this year will be all about forgetting aesthetics and doing exactly what you want, says Guardian fashion and lifestyle editor Morwenna Ferrier
10 years ago, Monahan says that we’re due a new cultural movement. We had hipsters, then we had hypebeasts and now we have … whatever this is. The term “vibe shift” has been parsed through every medium imaginable, though it took off whenmagazine decided to unpack it. For Monahan, it could be “a return to a more fragmented culture”, a return to the “naughty aughties nostalgia”, a return to rock music and a return to irony.
Of course no trend occurs inside a vacuum and for many of us, a return to early 2000s nostalgia – whether that’s indie sleaze, or late grunge, or just plain old schlumpy – can’t come soon enough. Fashion has spent the past few years besieged by a sort of hyper-curated, flat-pack, risk-averse millennial aesthetic. Bodycon dresses,and matchy-matchy co-ords in powdery shades of lilac and green; clothes without an edge, or at least with one that had been smoothed out by Botox.
Designed by algorithm, and driven by the internet, this look seemed to arrive with an inherent bias toward giving people what everyone else had. The clothes didn’t always cost the earth , and they didn’t always look neat. But somehow, scrolling through your feed, they looked as if they were part of a magically cool and tastefully confected tribe to which you had no way in.given the state of the economy and the climate, it’s not only hard to look like this; it’s weird.
In addition, it just so happens that this whole vibe converges very nicely with the Oxford word of the year: “”. This, among many things, is about consciously “rejecting social norms or expectations” – which clothes-wise, means leveraging chaos for likes. This might sound bleak. But as the word “mode” suggests, it’s quite deliberate. Could it be that, having spent the past five years staring atLike the most pervasive trends, this one is ambient, but it’s happening slowly but surely.
Of course a lot of this style comes down to taste. As my mother used to say of my pavement-dragging flares in the mid-90s, “they do nothing for you”, to which I’d reply “yeah, mum, that’s the point”.Do you have an opinion on the issues raised in this article? If you would like to submit a response of up to 300 words by email to be considered for publication in our
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