A striking 83% of Singaporean businesses are unable to establish a clear link between their marketing strategies and increased revenues, according to the study.
SINGAPORE: Despite substantial investments in digital marketing, Singaporean businesses are facing significant challenges in tracking the effectiveness of their marketing efforts, according to recent studies by HubSpot and LinkedIn.
The findings highlight that while 84% of Singaporean companies engage in digital marketing, only 41% are leveraging customer relationship management platforms to monitor and evaluate their marketing initiatives. This lack of effective monitoring tools is seen as a major contributing factor to the difficulties businesses face in measuring marketing success.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Singapore stocks open higher on Friday morning following latest GDP data—STI rose by 0.5%In the broader market, gainers outnumbered losers, with 83 stocks advancing and 35 declining.
Read more »
9 in 10 Singaporean firms eye opportunities in Johor-Singapore SEZ: reportpemA joint investment promotion agency could boost engagement and help maximise opportunities.
Read more »
Singaporean actors Desmond Tan, Romeo Tan and Felicia Chin discuss competition among fellow artistesIt's hard to make close friends in show business if you're constantly pitted against each other.
Read more »
Young Singaporean says no job in sight despite sending out almost 300 applications“Is it me or am I just fighting an uphill battle here?” he asked
Read more »
Two-thirds of Singaporean businesses paid ransoms from cyber attacks: reportpemBusinesses have paid upwards of US$500,000 in ransom./em/p pClose to two-thirds of Singaporean businesses paid a ransom after a cyber attack to recover data and restore business processes in the past year, despite the majority of companies having a ‘do not pay’ policy, according to a report by Cohesity.
Read more »
Singaporean says he saves more than 25% of his monthly grocery budget by shopping in JBOne shared that, unlike before, “Now it seems like 50 bucks doesn’t do much.”
Read more »