The company behind the game called Hidden has received a $1 million investment from a New Zealand tribe.
SINGAPORE - A Singapore-made game that takes players on journeys through local neighbourhoods and communities will be going to New Zealand to tell the stories of the heritage of the country’s indigenous Maori people.
Since it was launched in 2022, the game has attracted more than 40,000 players in Singapore, according to 38-year-old co-founder Lim Yee Hung.It has generally received positive reviews from players, who find it both informative and entertainingly immersive.For each game, the player will solve a trail of clues around a neighbourhood on foot. Clues will be delivered to all team members’ phones via WhatsApp.
Through one of the tribe members who know co-founder Mr Lim, the New Zealand team and HIDDEN met about a year ago and started a conversation about the collaboration. He added that he aims to reach out to people from other Maori tribes to share their stories through the game, and also has plans to reach out to tourism companies and local government agencies to promote Hidden Aotearoa.For example, a visitor who arrives in Auckland can scan a QR code, join the game on WhatsApp and be guided throughout his trip to Wellington.
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