Should you be forced to encounter Canadian content on Netflix or YouTube? Online creators, film producers and Ottawa are split over how Canadian content should be “discovered” on the internet.
Across his two YouTube channels, the 32-year-old content creator has amassed hundreds of thousands of followers and more than 100 million views. Content creation is his full-time job, and his success has allowed him to hire other people to help him make his videos.
Tomchuk is one of many online creators worried the impact of such requirements could teach website algorithms that Canadian content is not worth recommending. If people don’t have an interest in Cancon, the argument goes, algorithms will tell streaming sites that such content isn’t something people want to see — both within the country and outside of it.
Mohan said the bill would require the platform to “manipulate” how it uses those metrics to recommend videos, and said it could also lead to a situation where Cancon that doesn’t have much engagement would not be recommended on a “global scale.” The source also said the “crux” of the discoverability issue among digital creators is that they’re not targeted by the legislation in the first place.
“I just think it is wrong for the Government of Canada to be in the business of promoting any content in any capacity. I think it is wrong for the government to attempt to control what kind of entertainment or learning experiences people are having in the privacy of their own living rooms,” said J.J. McCullough, a former political commentator and writer who now broadcasts to nearly 850,000 subscribers each week on his YouTube channel.
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