‘It was like watching an episode of Strictly, there were so many similarities.’
Shirley Ballas ’s job hosting a cruise might have been in breach of the BBC ’s editorial guidelines It has been claimed that the 65-year-old head judge was paid over £10,000 to host the seven-day voyage from Southampton to, elements of the Strictly live shows are said to have been so faithfully recreated that passengers felt they could have been watching an instalment of the BBC show.
The cruise, which priced packages from £599 per person, reportedly advertised that Ballas would be ‘bringing Strictly glamour’ to the luxury liner, which set off on the high seas earlier this month.and then select your show in the link we’ll send you so we can get TV news tailored to you. Ballas also presided over a dance competition and scored contestants with paddles, much like she does for her job on the BBC show.
She was also said to have worn a diamante suit which was made for Strictly. The cruise reportedly advertised that Ballas would be ‘bringing Strictly glamour’ Ballas scored contestants with paddles, much like she does for her job on the BBC show One passenger told the publication: ‘It was like watching an episode of Strictly, there were so many similarities.
’ The dance legend reportedly delivered critiques on footwork and timing, while other activities on offer to passengers included a dance masterclass, which was described as a replication of the rehearsals in the lead-up to the Strictly live shows. Ballas’s appearance duties on the cruise are also said to have included a storytelling Q+A with behind-the-scenes tidbits from Strictly and a meet-and-greet.
In the cruise marketing materials, the voyage was billed as a ‘Strictly-style holiday’ and promised to deliver Ballas’s ‘energy, style and sparkle’ at sea. However, the appearance might have been in breach of the BBC’s strict editorial guidelines, which state that promotional work involving licence fee-funded talent must not ‘imitate, suggest a reference or connection to or pass off BBC content’.
The 65-year-old head judge was reportedly paid over £10,000 to host the cruise Nick Knowles in hot water in 2021, when he appeared in a Shreddies advert dressed as a builder. This was deemed by the BBC to have been a breach of contract.
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