The pop star has turned her hand to designing clothes – a voguish move for a growing range of musicians and fashion houses
In a salmon-pink villa high on a hill above Cannes, the pop staris describing the first time she sketched a dress for Donatella Versace, and sent it via text. “I can’t draw at all, so I don’t think it was very good,” she says. “But I think Donatella got what I was trying to do.” Versace nods. “I don’t normally work like this,” she laughs. “But I was like, ‘OK, she has a vision, and a talent. This can work.
The most famous pop star to successfully make the switch is probably Victoria Beckham. Since launching her label in 2o08 with a line of soft-power dresses in pastels and black, it has evolved from the sort of slim-cut shifts Beckham wore as a Spice Girl to clothes routinely worn on red carpets and in boardrooms, as well as by Michelle Obama and the Princess of Wales.
“Big brands need a new level of visibility these days,” celebrity PR specialist Mark Borkowski says. “Fashion isn’t just about designing clothes, it’s about the process and what these people represent. Legacy fashion houses know that the speed at which fashion changes means they need to look outside of what they know.”
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