Sega Gobbles up Angry Birds in gaming industry’s most bizarre acquisition yet:
Sega argues the deal will help it bring its existing franchises to mobile and help Rovio bring its games. Both companies have also already experimented with transmedia spin-offs, most notably in Hollywood where Sonic and Angry Birds both led to profitable film adaptations.
“Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been SEGA’s long-term goal to accelerate its expansion in this field,” Haruki Satomi, President and Group CEO of Sega’s parent company, said in a press release.
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