'If you’re not taking time to switch off, you won’t refresh and will ultimately end up burning yourself out.'
Ever wondered how someone makes it as their own boss? What it takes to run your own business? We here at VIP are speaking to some of Ireland’s top business people to find out the secrets to their success.
This week we’re chatting to Darren Kennedy, founder of Kennedy & Co grooming, about creating his brand, the effect of COVID 19 and managing the work/life balance.I wouldn’t say so, no. It wasn’t like I set out to own my own business. But I probably realised very early on in my career that I wanted to work for myself. At first, I was an employee, then I went freelance, it was around that time when I realised, actually, I want to work for myself.
all our products here in Ireland, which has been amazing in terms of the pandemic. Because the supply chain hasn’t been affected, like if you were sourcing your products from further afield. So we’ve been very lucky in that sense that we’re Irish designed and created. That really resonated with people during the pandemic as well with the movement to support local and shop local more which is great.
a lot of the control is outside of your remit. So delays and various different things can happen, and they do happen, that’s just part of life. You have to have a contingency plan, and just understand that they will happen. I think during the earlier days I used to get frustrated by this, but being more understanding and forecasting in advance really helps.
I don’t know any company that hasn’t been affected by COVID, obviously, there are some companies that have been affected positively. But with a lot of stores closed, that does affect obviously sales. Although we have seen a massive uptake in them in online sales, which is great. There’s definitely been ups and downs. Both men’s and women’s grooming habits have changed during lockdown, with people spending more time on their skincare, so that’s been a real experience as well.
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